Social Media Specialist

Luther College

Luther College seeks applications for the full-time position of Social Media Specialist. The Social Media Specialist manages, creates, and publishes engaging, original and high-quality content for the main Luther College social media accounts in line with the college’s overall marketing strategy. Position will be responsible for assisting with the creation and implementation of critical marketing campaigns and brand strategies to build brand awareness and increase public reach for Luther College. This position works collaboratively with other departments and offices across campus to develop, edit, and deploy content. Duties will include: managing the creation of content through social media in tandem with agency recommendations and brand strategy, deploying and testing campaigns and delivering on established goals and Key Performance Indicators: overseeing day-to-day management of campaigns and community engagements: preparing reports based social media and monitor community sentiment. Bachelor’s degree in marketing, communications, public relations or related field required along with in-depth knowledge and understanding of all major social media platforms, experience running social media on behalf of a brand and social media ads, and experience with social media management tools such as Sprout Social required. Photography and design skills and at least two years social media marketing experience preferred. Luther College offers an excellent benefit package including competitive health insurance premiums, short- and long-term disability, life insurance, and tuition benefits for employee, spouse and dependents.

To Apply:

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Luther College seeks to build a culturally diverse community of faculty, staff, and students. Luther College is an Affirmative Action/Equal Opportunity Employer. Women and persons of diverse ethnic backgrounds are especially encouraged to apply. We value the input of multiple viewpoints and perspectives to create an academic community rich with cultural, social, and intellectual diversity. Candidates are encouraged to identify their strengths or experiences that will contribute to this goal. To view the complete job description and apply for this position and all current openings, please go to the employment website at

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