Director of Marketing Operations
Luther College is seeking an experienced Director of Marketing Operations to join its growing Marketing and Communications team as a key department leader. Working alongside the Creative Director and Director of Marketing and PR, and reporting directly to the department head, this role will design, build, and manage the websites, systems, tools, and analytics platforms that enable Luther College to effectively market to a variety of different audiences, including prospective students, parents, alumni, and more. This role will build out the collegeís marketing technology stack and oversee the day-to-day management and operations of Luther Collegeís automated marketing efforts focused on lead generation and nurturing. They will implement and oversee the marketing automation platform and lead management processes, including lead monitoring, integration across the website and various channels/CRMís, and data analysis to ensure ongoing effectiveness of marketing efforts. This individual will also oversee the development of the collegeís website and development team to ensure consistency of website UX/UI with lead generation efforts. The ideal candidate has a deep understanding of marketing; has a desire to improve efficiency, processes, and the customer experience; thrives on analytics; and can partner with key departments across campus to maximize engagement with our main audiences (prospective students, parents, alumni, etc.) A bachelorís degree is required along with five years work experience in marketing operations role and extensive experience overseeing the integration of digital marketing strategies deployed across channels such as email campaigns, social and web ads, landing pages, and website development on open-source platforms such as Wordpress and/or Drupal. Higher education experience a plus Luther College offers an excellent benefit package including a generous retirement contribution, competitive health insurance premiums, short and long-term disability, life insurance, and tuition benefits for employee, spouse and dependents.
Please visit our website: https://luthercollege.hiretouch.com.
Luther College seeks to build a culturally diverse community of faculty, staff, and students. Luther College is an Affirmative Action/Equal Opportunity Employer. Women and persons of diverse ethnic backgrounds are especially encouraged to apply. We value the input of multiple viewpoints and perspectives to create an academic community rich with cultural, social, and intellectual diversity. Candidates are encouraged to identify their strengths or experiences that will contribute to this goal. To view the complete job description and apply for this position and all current openings, please go to the employment website at